Downtown Ashland Association in the Kiwanis Club of Ashland’s Olde Time Holiday Parade
Giving Tuesday is all about supporting the people and places that make our community feel like home — and in downtown Ashland, there are more ways than ever to make a meaningful impact without breaking the bank. Whether you want to support families in need, uplift our small businesses, or help fuel the magic of our award-winning Main Street, here are simple, joyful ways to give for $30 and under.
Give for Free: Food Donations That Warm the Season
Non-perishable food donation boxes are now available at:
Miss Timmie’s (117 Hanover Ave.)
Take Away (107A Hanover Ave.)
Chirp (403 S. Center St.)
Center of the Yarniverse (112 England St.)
Root Modern Dentistry (250 N. Washington Hwy., Suite A)
Each location features a bright “Food Donations” sign designed by AnnMarie & Company, making it easy to spot where your generosity can land.
Donations may also be delivered anytime to the free food pantries outside Local Christian Church and Café 54 Brunch and Lunch in the heart of historic Downtown Ashland.
For our Hanover neighbors, a full list of county food pantries can be found at:
HanoverCounty.gov/1237/Hanover-County-Food-Pantries
Give by Engagement: Help @AshlandVirginia Reach 10K
One of the most impactful no-cost ways to support downtown Ashland is simply showing love online.
Follow along at www.instagram.com/ashlandvirginia/
Help us reach 10,000 Instagram followers by 2026 by following, liking, sharing, saving, and engaging with @AshlandVirginia. Every tap helps amplify our local businesses, artists, and events — and strengthens the very fundraising efforts that make Ashland shine.
Follow along at:
https://www.instagram.com/ashlandvirginia/
With fewer than 3,000 followers to go, every action makes a difference — at absolutely no cost to the people who call this special town home.
Give With Holiday Cheer: Light Up the Tracks Apparel
Looking for a festive gift that gives back? Minuteman Press of Ashland has created the cutest ugly sweaters in honor of Light Up the Tracks — complete with a woven texture of tracks and hearts for our beloved valentine town.
Choose from long-sleeved tees, sweatshirts, or even a cozy mug.
20% of proceeds go directly to the Downtown Ashland Association’s nonprofit mission.
Shop now at: LightUpTheTracks.com
And for just $5, you can enter to win a large Light Up the Tracks sweatshirt through our seasonal raffle:
LightUpTheTracks.com
Give Through Community Legacy: Pre-Order the Ashland Cookbook Collection
The Ashland Cookbook Collection is more than a gathering of recipes — it’s a shared history of community, care, and culinary creativity.
This collection honors:
On the Tracks (1958) — Ashland Junior Woman’s Club
The Ashland Book of Cooking (1961–1963)
Blessings and Dressings (1996) — St. James the Less Episcopal Church
Plus, it includes modern-day recipes from Ashland neighbors, all beautifully compiled and printed by Minuteman Press of Ashland for the Downtown Ashland Association.
20% of proceeds support DAA’s mission and will be shared with ARC of Hanover and St. James the Less Episcopal Church, honoring the original fundraising intentions behind the historic cookbooks.
Only 50 copies will be sold, and pre-orders close Monday, December 13.
Get your digital copy for just $1 at:
LightUpTheTracks.com
Give Through Sponsorship: Support Local Business
Want to help your business reach millions without spending millions?
The Downtown Ashland Association offers business sponsorship tiers starting at just $50 — making it possible for small businesses to appear across in-person events, TV, radio, print, and digital media seen around the world.
Learn more at:
https://www.ashlandvirginia.com/sponsor
Give Directly: Support the Heart of the Center of the Universe
You can make a donation of any amount, anytime to support Downtown Ashland’s year-round mission at:
https://www.ashlandvirginia.com/giving
The Downtown Ashland Association is an award-winning, accredited Main Street America nonprofit — recognized as one of the top main streets in the country. With a team of two and an army of volunteers, DAA provides free family-friendly events, business workshops, pop-ups, and community reinvestment. In 2025 alone, DAA gave over $40,000 directly back to the community.
Your generosity keeps the Center of the Universe shining bright.