GONNA BE GOLDEN

Dec 31 - while supplies last!

Treat yourself to the irresistible Gonna Be Golden chocolate bar—a rich, creamy milk chocolate delight that’s more than just a treat. Each bar holds the chance to uncover one of 10 Golden Tickets, unlocking extraordinary prizes like free meals, shows, and surprises—all in Ashland, the Center of the Universe!


BUY A BAR

Visit these beautiful locations in historic downtown Ashland to pick up your Gonna Be Golden bar. Who knows - you might uncover one of the 10 golden tickets!


GOLDEN TICKET PRIZES

If you’ve got a golden ticket, you’ve got a golden sun up in the sky and big prizes on the way! Just follow these simple steps:

1️⃣ Buy a Golden Taste of Ashland Bar
Scan the QR Code on the back of the wrapper to purchase your bar.

2️⃣ Unwrap Your Golden Taste of Ashland Bar
Carefully remove the wrapper to reveal the other side.

3️⃣ Flip Over the Wrapper
Check the opposite side of the wrapper. If a golden ticket is printed there, congratulations—you’ve won! 🎉

4️⃣ Claim Your Prize
Take your golden ticket to one (and only one) prize location to claim your reward.

Ash & Olive

✨ Ring in the New Year with something golden! ✨
Treat yourself to an irresistible Gonna Be Golden milk chocolate bar this New Year’s Eve at Ash & Olive. Indulge in themed drinks and delicious bites, then unwrap your chocolate bar to see if you’ve struck gold! 🎫

If your bar holds a golden ticket, you’ll get to choose your Downtown Ashland prize — including a $25 gift card to Ash & Olive! Plus, don’t miss a special surprise performance by Ashland Dance Academy’s Huntrix to keep the celebration shining bright. 💃🍫✨

💃 ASHLAND DANCE ACADEMY

Leap for joy — your golden moment might be here!
Pick up a Gonna Be Golden milk-chocolate bar at Ashland Dance Academy and you could find a Golden Ticket good for a free month of dance classes!

📍 110 Thompson St, historic downtown Ashland, VA

Calling all bird lovers!
Find the perfect feed and gifts for your feathered friends at Chirp, where connecting with nature starts in your own backyard. Pick up a Gonna Be Golden bar while you shop — if you find a Golden Ticket, you could win a $25 Chirp Gift Card!

📍 403 S Center St, historic downtown Ashland, VA

🥧 HOMEMADE’S BY SUZANNE

At Homemades by Suzanne, enjoy a cozy lunch in the heart of Ashland — and treat yourself to a Gonna Be Golden milk-chocolate bar. If you find a Golden Ticket, you could win the ultimate Homemades Snack Pack: a pint of chicken salad, rolls, and chocolate chess pie!

📍102 N Railroad Ave, historic downtown Ashland, VA

Antiques, treasures… and maybe a golden surprise!
Visit Miss Timmie’s on Saturdays to hunt for timeless finds — and pick up a Gonna Be Golden milk-chocolate bar while you’re there. You might just unwrap a Golden Ticket for a $20 gift card to spend on even more vintage delights!

📍 117 Hanover Avenue, historic downtown Ashland, VA

🎁 TAKE AWAY

Ashland’s newest card and gift shop, Take Away, is full of heart, home, and now — golden opportunities!
Snag a Gonna Be Golden milk-chocolate bar and see if you score a Golden Ticket good for a $40 basket of Take Away treasures!

📍 107 A Hanover Ave, historic downtown Ashland, VA

🚂 TINY TIM’S TRAINS AND TOYS


All aboard for golden fun!
From model trains to the latest toy trends, Tiny Tim’s Trains and Toys is pure wonder. Treat yourself to a Gonna Be Golden milk-chocolate bar — and if you find a Golden Ticket, you could win a $50 Gift Card!

📍104 S Railroad Ave, historic downtown Ashland, VA

🎨 REFUNKIT

Every visit to RefunkIt is full of creativity — and now, a little mystery!
Home to 80+ Virginia makers, this local art and gift shop might be where you find a Golden Ticket in your Gonna Be Golden bar. What’s the prize? That’s the RefunkIt Mystery!

📍 120 Hanover Ave, historic downtown Ashland, VA


The Golden Taste of Ashland was cooked up thanks to the support of these sweet sponsors…

Proceeds benefit Downtown Ashland Association’s non-profit mission to amp up Ashland from the Center of the Universe and out of this world! Learn more.