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Your 2026 Ashland Vision Board

If you’ve ever wished your vision board could come to life, 2026 in Ashland is ready to deliver. This year’s calendar is filled with moments both joyful and meaningful—events that invite you to gather, reflect, celebrate, and return again and again to the heart of the Center of the Universe.

Untold Stories at Patrick Henry High School

The magic is already underway with Gonna Be Golden Milk Chocolate Bars, available now while supplies last. Only four golden tickets remain, each hidden inside a creamy milk-chocolate bar and redeemable for extraordinary downtown prizes. It’s a sweet reminder that in Ashland, even everyday treats can hold a little surprise.

On March 1 from 4–6 PM, the community comes together for Untold Stories at Patrick Henry High School. This powerful panel features local residents sharing oral histories centered on race, community, and segregation during the 1940s–1960s—an evening of listening, learning, and honoring the voices that shaped our town.

Starting in March and continuing through October, Ashland Fourth Fridays light up downtown on the fourth Friday of every month. These beloved street parties feature late-night shopping, farm-to-table fare, live music, dancing, photo-worthy moments, and the unmistakable buzz of Ashland after hours.

Ashland Fourth Fridays in historic downtown Ashland

History and hometown pride take center stage on March 28 during Secretariat Day, held at 1104 PM around the Secretariat Racing Into History monument in the Reynolds Family Plaza at Randolph-Macon College. Virginia’s only Secretariat monument comes alive with family-friendly fun, history talks, local vendors, food, merchandise, and horse-powered joy—made possible by @secretariatforvirginia.

Railfans and festival lovers alike will want to mark April 25 from 10 AM–4 PM for Ashland Train Day, the 22nd annual celebration of the town’s deep railroad roots. Expect a full day of festival fun, railroad flair, and community connection, with opportunities to get involved as a vendor, volunteer, or sponsor.

In May, big ideas take the spotlight at the Center Street Pitch Competition at the Ashland Theatre. Known as the friendliest Shark Tank in the Center of the Universe, this event champions local entrepreneurs as they pitch for major cash prizes and community support.

Light Up the Tracks through the lens of Robert Pfeifer

Summer sweetness arrives on June 6 from 10 AM–5 PM with the Ashland Strawberry Faire. A cherished tradition since 1982, this free, family-friendly festival overflows with strawberry treats, live entertainment, and activities—all while supporting scholarships and local nonprofits.

As the year winds down, Ashland turns up the glow with Light Up the Tracks, running November 21 through January 1, 2027. This mile-long holiday light display anchors six weeks of events, markets, music, and seasonal magic, powered by @dominionenergy and beloved by all ages.

In Ashland, planning your year isn’t just about dates—it’s about choosing moments. As you look ahead to 2026, we hope you’ll save space for the experiences that make the Center of the Universe feel like home.

🎄 Downtown Ashland Holiday Open Guide 🎄

Festive finds, cozy bites, and merry moments—open and ready for you in the Center of the Universe 🚂✨

Still dashing through downtown? Whether you’re wrapping up last-minute gifts, planning a festive outing, or just soaking in the season, these Downtown Ashland destinations are open and welcoming you this holiday week.

📚 Ashland Branch Library

201 S Railroad Ave
A cozy pause between errands—stories, study, and seasonal calm.
Open:
Mon & Tues, Dec. 22–23 | 10 AM–9 PM
Sat, Dec. 27 | 10 AM–6 PM

🌾 Ashland Feed Store

120 Thompson St
Local goods, thoughtful gifts, and old-fashioned charm.
Open:
Mon–Tues | 8 AM–6 PM
Wed, Dec. 24 | 8 AM–12 PM
Fri | 8 AM–6 PM
Sat | 8 AM–1 PM

🎬 Ashland Theatre

205 England St
A classic marquee moment for holiday movie magic and community cheer.
Open Noon–6 PM:
Mon, Dec. 22 • Tues, Dec. 23 • Wed, Dec. 24 • Fri, Dec. 26

🥩 Ashland Meat Co.

107 S Railroad Ave
Your go-to for holiday meals, grilling favorites, and local flavor.
Open:
Friday–Tuesday | 8 AM–7 PM
Christmas Eve | 8 AM–12 PM

🥐 Bravo Bakeshop

278 N Washington Hwy
Buttery pastries and holiday mornings done right.
Open:
Wed, Dec. 24 | 7 AM–Noon
Tues, Dec. 30 | 7 AM–3 PM
Wed, Dec. 31 | 7 AM–Noon

🐦 Chirp

403 S Center St
Bright, cheerful shopping with gifts that make spirits soar.
Open:
Mon & Tues | 10 AM–5 PM
Sat | 10 AM–6 PM
Sun | 12 PM–5 PM

☕🚋 Caboose Market & Café

108 S Railroad Ave
Sip, snack, and shop with a front-row seat to the tracks.
Open:
Christmas Eve | Café until 3 PM, Shop until 4 PM
Regular hours the rest of the week
New Year’s Eve | Half day

🎉 Huddle Up – New Year’s Eve Party

407 England St
Ring in the New Year with dinner, dancing, and live music.
Open:
New Year’s Eve
Doors at 7 PM • Music 9 PM–1 AM
🎤 Live music by En’ Novation
🍽 Dinner included with $35 cover

🍝 IL FORNO Bar & Grill

435 England St
Italian comfort with a modern twist—perfect for festive gatherings.
Open:
Christmas Eve | 11 AM–9 PM
New Year’s Eve | 11 AM–9 PM
New Year’s Day | 11 AM–10 PM
📞 Reservations: 804-368-7204

🍺 Origin Beer Lab

106 S Railroad Ave
Craft brews and community vibes to toast the season.
Open:
Through Dec. 23
Reopens Dec. 26

🛍️ Refunkit

120 Hanover Ave
Sustainable style and meaningful second chances—perfect for thoughtful gifting.
Open:
Dec. 23 | 10 AM–5 PM
Dec. 24 | 10 AM–3 PM
New Year’s Eve | 10 AM–3 PM

🎄 Take Away LLC

107A Hanover Ave
Quick, unique, local gifts—perfect for holiday hustle days.
Open: Wed, Dec. 24 | 11 AM–3 PM

🎁 Thrill of the Hunt

315 England St
A treasure trove for one-of-a-kind gifts and vintage charm.
Open:
Dec. 20 | 10 AM–5 PM
Dec. 24 | 10 AM–2 PM
Dec. 26 | 10 AM–5 PM
Dec. 27 | 10 AM–4 PM
Dec. 31 | 10 AM–2 PM

🚂 Tiny Tim’s Trains & Toys

104 S Railroad Ave
A nostalgic stop for holiday magic and kid-approved wonder.
Open:
Mon | 11 AM–3 PM
Tues | 10 AM–5 PM
Wed, Dec. 24 | 10 AM–3 PM
Fri & Sat | 10 AM–5 PM
Sun | 11 AM–3 PM

From festive films to thoughtful gifts and celebratory meals, Downtown Ashland is open and ready to make your season shine. Thank you for shopping small, dining local, and celebrating the Center of the Universe this holiday season.

Ashland’s ABC Raccoon Bandit Becomes the Holiday Hero Nobody Saw Coming

Ashland ABC Raccoon Bandit-inspired apparel is exclusively available thanks to Minuteman Press of Ashland

All eyes are on Downtown Ashland after the now-internationally infamous Ashland ABC Raccoon Bandit broke into the Center of the Universe and stole the hearts of residents and visitors alike. In true Ashland fashion, community partners moved faster than a raccoon spotting an unattended trashcan. Within hours, Minuteman Press of Ashland and Downtown Ashland Association teamed up to design and release two cozy crewneck sweatshirts starring Ashland’s newest mascot: our beloved, slightly chaotic, delightfully unhinged Trashed Panda.

Downtown Ashland Association will donate 20% of all proceeds to the Hanover County Animal Protection and Shelter, whose quick response helped safely corral the reckless raccoon at ABC.

One of the new designs is a white crewneck featuring Ashland’s Most Wanted Party Animal — a mugshot-style illustration by Hanover Arts and Activities Center board member Brad Tuggle, complete with a Santa hat and Ashland VA sign. The second features a Trashed Panda popping out of a bottle-stuffed trashcan nestled inside a railtrack-themed Jolly Jaunt wreath — a nod to the raccoon’s rapidly expanding holiday résumé.

Ashland’s Trashed Panda in an exclusive interview with Downtown Ashland Association

In an “exclusive interview” on Downtown Ashland Association’s Instagram, the Ashland ABC Raccoon Bandit remained audaciously unfazed: “I’m not even mad Minuteman Press of Ashland made a shirt about me.” After what appeared to be a hiccup following a swig from an Origin Beer Lab growler, the raccoon added, “Let’s face it, I’m on the naughty list — but you can still make it. You can still Shop Ashland First… responsibly.”

Minuteman Press of Ashland owner Caroline Sweeney says the team knew they had to act fast.

“When a raccoon becomes a local celebrity literally overnight, you don’t waste time — you print shirts,” said Sweeney. “We wanted designs that truly captured his… let’s call it charm. And honestly? It felt good to take something wild and turn it into something warm, whimsical, and wonderfully Ashland.”

This rascally raccoon’s misadventures remind us how many ways you can safely “light up the tracks” this holiday season. LightUpTheTracks.com not only links to the limited-run raccoon apparel, but also provides a full list of seasonal events, raffles, and a Raccoon Hunt Map featuring cuddly critters hidden across Downtown Ashland starting on December 10 — complete with a prize raffle for the sharp-eyed sleuths who sniff them out.

The ABC Raccoon Bandit is even rumored to make public appearances this Saturday, December 6, using Amtrak Virginia as their designated driver (a responsible raccoon is a rare sight, after all). Sightings are expected at:

The Iron Horse will host live music starting at 9 PM, and Ash & Olive will feature special Cask & Stave drink offerings beginning at 10 PM.

Whether you’re in it for the merch, the merriment, or the mayhem, Downtown Ashland invites you to join the festivities, support local businesses, and celebrate the legendary raccoon who reminded us all that even holiday chaos can bring a community closer.

Downtown Ashland Launches “The Great Raccoon Hunt” After ABC Bandit Goes Viral

After the mysterious “Ashland ABC Bandit” raccoon made unexpected international headlines this fall, Downtown Ashland Association is turning viral fame into festive fun with a new community-wide promotion: The Great Raccoon Hunt, running December 9–31 throughout Downtown Ashland.

The hunt invites residents, visitors, and raccoon enthusiasts of all ages to explore participating local businesses in search of a small raccoon sticker cleverly hidden somewhere inside each shop. Once found, participants can snap a photo, tag @AshlandVirginia on Instagram, and scan a QR code at the register of the participating store to enter a holiday prize drawing.

The idea came from Collette Maranda, owner of Ashland Dance Academy and 110 Thompson, who saw an opportunity to celebrate Ashland’s playful new mascot.

“People around the world are enchanted by our Bandit,” said Maranda. “Why not use that excitement to support our small businesses, especially during the holiday season? It’s silly, it’s family-friendly, and it brings people right through the door.”

Maranda purchased the first 20 raccoon stickers to launch the program, and Downtown Ashland Association designed a matching 4x6 information card for participating shops. The first 20 businesses to sign up will receive both — delivered on Tuesday, December 9 by Maranda, Downtown Ashland staff, and possibly a group of costumed K-Pop–inspired demon hunters from Ashland Dance Academy for added flair.

Ashland Dance Academy’s KPop Demon Hunting Dancers distributing The Great Raccoon Hunt stickers with Downtown Ashland Association

“We are always looking for creative, joyful ways to bring people downtown,” said Louise Keeton, Director of Operations at Downtown Ashland Association. “The Great Raccoon Hunt is the perfect blend of local humor, community spirit, and increased foot traffic. Ashland has a wonderful reputation for embracing the unexpected — even when it comes with stripes and tiny bandit hands.”

The scavenger hunt concludes on New Year’s Eve, coinciding with the release of the new “Gonna Be Golden” milk-chocolate bars, another magical collaboration with Ashland Dance Academy, Minuteman Press of Ashland, and Downtown Ashland Association.

Visitors can learn more about the hunt and other holiday happenings at LightUpTheTracks.com

Ashland Cookbook Collection Pre-Order Extended!

Vintage cookbooks from Ashland, Virginia

Due to overwhelming interest, we’ve extended the pre-order deadline for the Ashland Cookbook Collection to Saturday, December 13! After Thanksgiving, neighbors, foodies, and history lovers alike realized these treasured recipes were disappearing from our shelves and tables. Now, cooks, bakers, and historians have extra time to bring this piece of Ashland history into their kitchens.

This holiday season, delight in 100 cherished recipes spanning the 1950s through the 2020s, lovingly compiled and printed by Minuteman Press of Ashland. From vintage church and community cookbooks to modern contributions from local neighbors, the Ashland Cookbook Collection is more than a cookbook—it’s a love letter to the Center of the Universe.

Ordering the Ashland Cookbook Collection before Saturday, December 13 is not only a way to preserve Ashland’s delicious history, it’s an investment in a rich future. Minuteman Press of Ashland is donating 20% of proceeds to the Downtown Ashland Association, which will share the funds with ARC of Hanover and St. James the Less Episcopal Church—continuing the original fundraising spirit of the vintage cookbooks compiled by church members and the Ashland Junior Woman’s Club.

Inside, you’ll discover vintage recipes ranging from savory dips and refreshing beverages to desserts that taste just like Grandma made them—because she probably was in Ashland decades before you were!

Contemporary recipes shine just as brightly, submitted by beloved local favorites like Suzanne Wolstenholme of Homemades by Suzanne and Ann Martin from the Ashland Museum. Many include mouthwatering notes like:

“A simple, flavorful roast with a sweet-and-smoky glaze that’s perfect for weeknights or casual entertaining.”

But remember—there are only 50 books being printed! Get as many as you can while you can and secure your piece of Ashland history for your holiday table.

💛 Pre-Order Today!
Copies are $30 each. Pre-orders on LightUpTheTracks.com close Saturday, December 13—don’t miss your chance to bring home this treasured collection!

💻 Prefer digital? Make a $1 donation at LightUpTheTracks.com to the Downtown Ashland Association and receive a digital copy via email.

✨ Give the gift of Ashland history, flavor, and community this holiday season—before it’s too late!