LIGHT UP THE TRACKS
November 22, 2025 to January 1, 2026
Downtown Ashland Association transforms the trackside historic district to celebrate the season.
With the help of Dominion Energy as presenting sponsor, Downtown Ashland hosts a FREE mile-long holiday light display and illuminates six weeks of special events.
Walk, cycle, or drive through a twinkling spectacle of over ten thousand lights that dazzles visitors with dining, shopping, and entertainment along the route. The holiday magic illuminates each night at dusk and keeps shining all night in the Center of the Universe!
FEATURED EVENTS
SHOP THE SEASON
Apparel - Ashland’s Most Wanted Party Animal & Trashed Panda Jolly Jaunt
$39.95
20% of proceeds support Hanover County Animal Protection and Shelter
WIN THE WINTER!
Hunters of all ages are invited to explore participating local businesses in search of a small raccoon sticker cleverly hidden somewhere inside each shop. Once found, participants can...
🐾 Snap a photo
🐾 Tag @AshlandVirginia on Instagram
🐾 Scan a QR code at the register of the participating store to enter a holiday prize drawing featuring the Caboose Market & Cafe’s local treats gift basket and a $50 gift card to Tiny Tim’s and Trains.
Enter to win one of five Light Up the Tracks sweatshirts, proudly sponsored by Minuteman Press of Ashland!
These large sweatshirts are printed to look like the cutest classic “ugly” sweaters—complete with adorable train-track details that make them so perfectly Ashland. 🚂✨
Normally $30, this holiday cozy could be yours for just a $5 donation!
Raffle proceeds benefit Downtown Ashland Association’s non-profit mission.
The winner will receive an email from Downtown Ashland Association on Friday, December 26, 2025.
COMMUNITY PARTNERS
Creating this unique holiday experience requires a community effort, including our presenting sponsors Dominion Energy, Minuteman Press of Ashland and local partners—Town of Ashland, Hanover Arts & Activities Center, residents, and business owners.
SHOP LOCAL
Support local shops, dining, and entertainment! Choose from the list of Downtown Ashland businesses.
