LIGHT UP THE TRACKS
November 22, 2025 to January 1, 2026
Downtown Ashland Association transforms the trackside historic district to celebrate the season.
With the help of Dominion Energy as presenting sponsor, Downtown Ashland hosts a FREE mile-long holiday light display and illuminates six weeks of special events.
Walk, cycle, or drive through a twinkling spectacle of over ten thousand lights that dazzles visitors with dining, shopping, and entertainment along the route. The holiday magic illuminates each night at dusk and keeps shining all night in the Center of the Universe!
FEATURED EVENTS
WIN THE WINTER!
SHOP LOCAL
Support local shops, dining, and entertainment! Choose from the list of Downtown Ashland businesses.
Enter for a chance to win one of two 4-pack tickets to the December 21, 2025 Ashland Santa Train sponsored by Tiny Tim’s Trains and Toys!
Ashland Santa Train Tickets include:
☕️ Complimentary Coffee & Cocoa with Mrs Claus at Ashland Amtrak Train Station!
🚂 Round Trip Excursion to 'Colonial Williamsburg' aboard Reserved Amtrak Passenger Cars
🎅 Onboard Entertainment by SANTA, Elves, Christmas Carol, and the Polar Express Conductor!
📜 Visit Colonial Williamsburg - Enjoy a stroll through the Historic Area, Retail & Eateries!
🛍️ Visit Merchants Square - Holiday Shopping and Restaurants
Schedule
🚊 8:47 AM - Leaves Ashland Train Station
⏰ 10:36 AM - Arrives in Williamsburg
🕰️ 4:07 PM - Leaves Williamsburg
🚆 5:47 PM - Arrives at Ashland Train Station
Raffle proceeds benefit Downtown Ashland Association’s non-profit mission.
The winner will receive an email from Downtown Ashland Association on Friday, November 28, 2025
Kick off the most magical weekend in Ashland with a prime pop-up spot at the Light Up the Tracks Celebration!
This exclusive opportunity places your business at the entrance to our holiday market - inside the Dominion Energy Innovation Center —the very first thing thousands of guests will see as they pour in for the season’s most anticipated event.
✨ Saturday, November 22 | 3–6 PM
Families and visitors will be shopping, sipping, and celebrating as they await the Ashland Tree Lighting at 5 PM, marking the official start of the Light Up the Tracks season.
Your pop-up will be part of the glowing magic that makes Downtown Ashland shine all holiday long. Use the spacious main room of the Dominion Energy Innovation Center to set up the Pop Up shop of your Downtown Ashland dreams!
As an added perk, this sponsorship includes a ticket to the Happy Hour Vibes Recording & Networking Party on October 27 at 6 PM inside Farmer Company Studios, connecting you with a community of business leaders and reaching 1.3 million listeners through K101.2’s broadcast!
Only one Light Up the Tracks pop-up available — claim your spot in the spotlight today! 🌟
March into the holiday spirit with a front-row pop-up spot during the 56th Annual Olde Time Holiday Parade!
This exclusive sponsorship places your business right in the heart of the action as the parade makes its way through historic Downtown Ashland—drawing thousands of families, friends, and festive floats to celebrate the season.
🎄 Sunday, November 23 | 11 - 3 PM
Visitors will already be downtown enjoying Light Up the Tracks, holiday shopping, and dining local, creating nonstop foot traffic and excitement all weekend long.
Your pop-up will stand out as a merry must-visit destination in the Center of the Universe! Use the spacious main room of the Dominion Energy Innovation Center to set up the Pop Up shop of your Downtown Ashland dreams!
This sponsorship also includes a ticket to the Happy Hour Vibes Recording & Networking Partyon October 27 at 6 PM at Farmer Company Studios, with a reach of 1.3 million listeners and connections to Ashland’s most dynamic business community.
Only one parade pop-up available — join the lineup that makes Ashland shine! 🎺✨
COMMUNITY PARTNERS
Creating this unique holiday experience requires a community effort, including our presenting sponsors Dominion Energy, Minuteman Press of Ashland, IL Forno Bar & Grill, and local partners—Town of Ashland, Hanover Arts & Activities Center, residents, and business owners.
