Minuteman Press of Ashland’s 2025 Light Up the Tracks Design
Get ready to light up your holiday season! Minuteman Press of Ashland is keeping the community cozy, creative, and glowing with their new “Light Up the Tracks” holiday apparel—a must-have for anyone enjoying downtown Ashland’s winter wonderland.
The talented in-house design team at Minuteman Press has crafted the cutest “ugly” sweater-inspired design ever. Featuring a woven rail motif, the design is available as a short-sleeve tee, long-sleeve tee, or hoodie—perfect for snuggling up at the Grand Illumination, cheering at the Olde Time Holiday Parade, or singing along during Saturday caroling in downtown Ashland.
The Light Up the Tracks crowd in historic downtown Ashland, Virginia
“It was time to toss out the old designs and shine a spotlight on Light Up the Tracks,” said Caroline Sweeny, owner of Minuteman Press of Ashland. “In collaboration with Downtown Ashland Association, we’ve cooked up a design we’re really proud of. We hope everyone will deck the halls in Ashland pride this season!”
Minuteman Press isn’t just printing—they’re design pros who combined their superpowers to create holiday apparel that will make you stand out in the crowd. Over 10,000 lights outline two miles of downtown Ashland, thanks to Dominion Energy and Wells Tree Service, and now your wardrobe can shine just as brightly.
This season, Minuteman Press is taking their mission on the road with their mobile print truck, debuting at the Grand Illumination on Saturday, November 22, at Ashland Town Hall (112 Thomson Street), starting at 3 PM. Guests can watch their apparel come to life on the spot—including the new Light Up the Tracks design—with no waste.
They’re also issuing a playful challenge: How glow will you go? Guests arriving in illuminated attire can enter the Illuminated Costume Contest for a chance to win a free Light Up the Tracks design. Simply get your raffle ticket at the event, write your phone number on the back, and after the Ashland Town Tree is lit at 5 PM, ten winners will be drawn and notified by text to claim their prize. If you’re a winner, you can pick out your very own Light Up the Tracks long-sleeve shirt.
But the magic doesn’t stop at cozy apparel—every purchase of downtown Ashland items from Minuteman Press of Ashland contributes 20% to the Downtown Ashland Association, ensuring beloved events like the Grand Illumination remain free for all to enjoy.
Discover the full lineup of holiday apparel, including the beloved Light Up the Tracks design, at LightUpTheTracks.com.