This holiday season, Downtown Ashland Association and Thrill of the Hunt are collaborating to deliver a spectacular local shopping experience that brings together artisans, vintage lovers, and community spirit in the heart of the Center of the Universe.
As prices climb and holiday wish lists grow, Downtown Ashland Association reminds shoppers that the best way to deck the halls is to shop local. Thanks to the support of community partners like Thrill of the Hunt, this year’s England Street Christmas Market is shaping up to be a highlight of the holiday season — and a spotlight on small-town creativity and craftsmanship.
On Saturday, December 6, visitors can hop aboard Amtrak Virginia for a cozy, car-free journey straight into Downtown Ashland. Just steps from the train station, over 10K festive lights stretch across over two miles of historic charm, and walkable shopping. Start the day with a farm-to-fork brunch, then stroll past Secretariat Racing Into History, America’s Longest Railroad Mural, and a collection of locally owned shops offering everything from art to antiques.
The day’s main event unfolds at Thrill of the Hunt (315 England Street), where the England Street Christmas Market — formerly known as the Ashland Christmas Market — will spill into the Thrill of the Hunt courtyard, parking lot, and the Ashland Town Center parking lot starting at 11 AM. This beloved seasonal market, launched in 2020, features hand-selected vendors offering vintage treasures, handmade goods, and original art. Every vendor has been thoughtfully curated to ensure variety and quality — no competition, just creativity.
This year’s vendor spaces sold out back in August, a testament to the excitement surrounding this community celebration. Shoppers can also enjoy delicious eats from Mama Vicky’s and Bikini Panini, all while browsing gifts that are one-of-a-kind and made right here in Virginia.
“We’re thrilled— pun intended — to partner with Thrill of the Hunt to create one central shopping destination for a day in the Center of the Universe this holiday season,” said Downtown Ashland Association Executive Director “Coach” Antonio Miller. “Our hope is that this market serves as a launchpad for visitors to explore even more walkable shopping opportunities throughout downtown.”
After perusing the market, visitors are encouraged to continue their shopping crawl through Ashland Town Center at favorites like Hickory Creek Antiques, one of the region’s largest antique malls with over 40 vendors. Cap off the day with dinner and drinks downtown, then hop back on Amtrak Virginia — perhaps with a Center of the Universe Brewing Company Brewski in hand — to toast a day well spent.
This holiday partnership between Downtown Ashland Association and Thrill of the Hunt highlights the power of collaboration in sustaining small businesses and enriching the community. Together, they’re proving that the spirit of the season shines brightest right here in Ashland.
Learn more about this and all of Downtown Ashland’s lit holiday events at LightUptheTracks.com.