Downtown Ashland Association 2023 business roundtable
Downtown Ashland Association (DAA), a Main Street America Accredited nonprofit recently named one of the top main streets in America, is celebrating a major milestone: the completion of its new five-year Strategic Plan. Thanks to the hard work of the all-volunteer Strategic Plan Committee, DAA now has a clear roadmap to guide downtown Ashland’s growth, vibrancy, and historic preservation through 2030.
Affectionately known as the “Center of the Universe,” Ashland thrives on the connection between its small-town charm and dynamic arts, business, and cultural scene. At the heart of that vitality is DAA, which has been leading the charge since 2013 to foster economic growth, support local businesses, and preserve the unique spirit of downtown.
The Strategic Plan Committee—neighbors who volunteered countless hours to meet weekly, gather feedback, and refine goals—crafted a plan that is both data-driven and community-informed. Priorities include:
Randolph Macon College student volunteering with Downtown Ashland Association
Strengthening the local economy through business development
Enhancing downtown’s aesthetic and historic appeal
Fostering strong partnerships with community organizations
Deepening engagement with Randolph-Macon College
Positioning Ashland as a welcoming regional destination
“Our Strategic Plan reflects what we all love most about Ashland,” said Kathy Abbott, Committee Chair. “It’s about ensuring our downtown remains vibrant, resilient, and deeply connected to the people who live, work, and visit here.”
Hundreds of voices shaped the plan, from business and property owners to residents, students, and town leaders. Their input ensured that the plan is rooted in Ashland’s values of collaboration, inclusivity, preservation, and future-focused growth.
The process also highlighted the power of partnership. DAA worked closely with the Town of Ashland, Randolph-Macon College, and Virginia Main Street to align efforts and strengthen Ashland’s position as a model for downtown revitalization.
“Our Strategic Plan Committee poured their hearts into this plan,” said Antonio Miller, DAA Executive Director. “It’s not just a document—it’s a living vision that will carry our community forward.”
As one of the top main streets in America, Ashland continues to inspire with its walkable charm, bustling events, and welcoming businesses. With this new Strategic Plan in place, DAA is ready to ensure the “Center of the Universe” remains a bright star in Virginia’s downtown landscape.