March into the holiday spirit with a front-row pop-up spot during the 56th Annual Olde Time Holiday Parade!

This exclusive sponsorship places your business right in the heart of the action as the parade makes its way through historic Downtown Ashland—drawing thousands of families, friends, and festive floats to celebrate the season.

🎄 Sunday, November 23 | 11 - 3 PM
Visitors will already be downtown enjoying Light Up the Tracks, holiday shopping, and dining local, creating nonstop foot traffic and excitement all weekend long.

Your pop-up will stand out as a merry must-visit destination in the Center of the Universe! Use the spacious main room of the Dominion Energy Innovation Center to set up the Pop Up shop of your Downtown Ashland dreams!

This sponsorship also includes a ticket to the Happy Hour Vibes Recording & Networking Partyon October 27 at 6 PM at Farmer Company Studios, with a reach of 1.3 million listeners and connections to Ashland’s most dynamic business community.

Only one parade pop-up available — join the lineup that makes Ashland shine! 🎺✨