Nominate Downtown Ashland Association for Nonprofit of the Year

Ashland Dance Academy’s flash mob at Ashland Halloween, 2024.

The inaugural Heart of Hanover Awards is calling on the community to recognize the very best of Hanover County—and Downtown Ashland Association is ready to take center stage.

With nominations now open for Nonprofit of the Year, it’s time to rally the Center of the Universe and shine a spotlight on the small-town powerhouse that keeps Ashland’s heart beating and its tracks buzzing. From boosting business visibility to drawing in thousands of visitors for beloved events, Downtown Ashland Association (DAA) has spent the past year proving that local impact can go the distance.

Under the leadership of Director of Operations Louise “Lou” Keeton and Executive Director Antonio “Coach” Miller, Downtown Ashland Association has transformed community engagement from a goal into a movement. Whether it’s placing porta potties or pulling off powerhouse campaigns, Lou and Coach work hand-in-hand (and often hand-on-wheelbarrow) to make downtown Ashland a thriving, welcoming destination.

Here’s why Downtown Ashland Association deserves your nomination:

Randolph-Macon College performing at Light Up the Tracks Celebration

  • Dramatic growth in reach and engagement: DAA’s marketing magic brought in over 9 million media impressions, grew digital reach by 700%, and increased website traffic by 302,000 visitors.

  • Strong financial stewardship: Uses monetary and in-kind donations to support events, marketing, and business programs.

  • Events that stop the train (literally): Ashland Train Day and Light Up the Tracks have drawn hundreds of thousands of visitors and made downtown a must-visit destination.

  • Original initiatives that spark joy: From the Ashland Song Contest to immersive historical tours, Downtown Ashland Association has given locals and visitors more reasons to fall in love with Ashland.

  • National recognition: Ashland was named the #1 community in Virginia for increasing visitation, and Downtown Ashland Association received near-perfect marks as a nationally accredited Main Street America nonprofit.

“Coach” Antonio Miller speaking at the Center Street Pitch Competition

It’s not just about events or numbers—it’s about community. Downtown Ashland Association is powered by artists and entrepreneurs, parents and public servants, all united in a shared mission: to harness the power of community to build a stronger future for everyone.

Nominate Downtown Ashland Association for Nonprofit of the Year today and help them keep making tracks toward an even brighter tomorrow.

🛤 Nominations are open from April 14 to May 3, 2025.
 🗳 Voting will run May 5 to May 18, 2025.
 🎉 Winners will be announced June 11, 2025.

🔗 Submit your nomination at go.richmond.com/heartofhanover

Let’s keep Ashland’s heart on the map—and its spirit on the rails.

Gearing Up for Fun with Train Day’s Touchable Trucks

Touch a Truck sponsored by RCI Builders at Ashland Train Day.

Ashland Train Day is about to rev up the excitement in the Center of the Universe—and this year’s Touch a Truck lineup is bringing high-octane thrills to the tracks! Thanks to the generous support of RCI Builders, Train Day’s most hands-on exhibit gives gearheads of all ages the chance to climb into the driver’s seat—literally.

Touch a Truck will be stationed from the corner of England Street and Maple Avenue all the way down to the railroad tracks, where families can check out a fleet of incredible vehicles, talk to the folks behind the wheel, and discover the big machines that help our community move full steam ahead.

RCI Builders at Ashland Tran Day, 2024

RCI Builders has been driving quality and craftsmanship since 1999. Locally owned and operated by founders Todd Rogers, Mike Chenault, and partner Patrick Ashley, RCI has grown into one of Central Virginia’s largest construction companies, with 30+ employees, over 18 communities, and an impressive build-on-your-lot program. Their support helps make this engine run—and helps keep Touch a Truck free and open to all.

So what’s under the hood at Touch a Truck this year? Let’s shift into gear:

🚒 Ashland Fire Department is bringing the heat with their iconic ladder truck, ready for close-up inspection.

🔧 Glen Allen Transmission will be on-site with high-performance tech and tools from their state-of-the-art auto repair facility.

🚛 Lawrence Equipment delivers powerful construction machines with all the modern bells and whistles today’s builders demand.

🌲 Wells Tree Service, the behind-the-scenes heroes of Ashland’s Light Up the Tracks, will showcase the truck that lights up the town—literally.

🚜 Gulf Seaboard is hauling in commercial construction power with the experience and strength that’s helped build schools, churches, banks, and more across the region since 1982.

🧹 JDog Junk Removal is proving that clean-up can come with a mission—donating or recycling up to 80% of what they haul, and making a difference while making space.

🚐 Commonwealth RV and Boats is parking a dream garage with their jaw-dropping collection of pre-owned RVs, yachts, and even aircraft. It’s more than a pit stop—it’s an adventure.

🪟 Pella Windows and Doors of Virginia will give visitors a peek behind the panes with displays that frame just how smooth and efficient modern windows can be.

🚑 Veterans of Foreign Wars will roll in with a historic M20 Greyhound Personnel Carrier and ambulance, connecting guests with military history through a powerful, hands-on experience.

Model A Ford cars on S Railroad Ave.

🚗 Model A Ford cars, though strictly look-but-don’t-touch, will add vintage vroom on S. Railroad Avenue—showcasing iconic style and classic charm from the golden age of motoring.

🚒 PlayRVA’s Firetruck Experience takes things to the next level—offering not just a peek inside a firetruck, but rides around the block! Cross the tracks to Thompson Street to catch a ride, check out onboard flat screens, and enjoy treats and more.

🚂 Just a hop down Cox Lane beside the Hanover Arts and Activities Center, families can hop aboard Blue Ridge Live Steamers and Titan Trains to explore and ride a steam engine, a diesel engine, and two rail cars. It's the ultimate connection between trains, trucks, and tracks.

Ashland Train Day is the place where little hands meet big wheels, where dreams shift into drive, and where the Center of the Universe becomes the center of excitement. Thanks to our community partners and the generous support of RCI Builders, Touch a Truck is ready to roll.

So bring the whole crew down to Ashland on Saturday, April 26, from 11 AM to 4 PM—it’s full throttle fun for the whole family!

Heartfelt Nominations: Heart of Hanover Award Picks

Hanover County is buzzing with talent, innovation, and heart—and now's your chance to celebrate the businesses that make our community shine. The Heart of Hanover Awards are here, and nominations are open now through May 4, 2025!

This is your opportunity to recognize the businesses that go above and beyond. With seven public-voted categories, your nominations help spotlight the people and places that make Hanover exceptional. And if you nominate in all seven categories, you’ll be entered to win a swag bag packed with local goodies from Hanover Economic Development. Need some inspiration? Here’s is Downtown Ashland Association’s unofficial cheat sheet, showcasing our downtown Ashland businesses and sponsors in this year’s spotlight. Because when it comes to celebrating our local heroes, there’s more than enough heart to go around.

💼 Destination Business of the Year

For the places that draw people to Hanover for unforgettable experiences.

Top Nominees:

  • Ashland Theatre - Classic movie theater showing films, live music, and theatrical performances.

  • 110 Thompson – Where creativity and community collide, from social gatherings to public events.

  • RED VIEN Escape Room - An immersive, multi-themed escape room challenging teams to use their wits.

  • Ashland Museum – Bringing history to life with immersive exhibits and community storytelling.

  • Henry Clay Inn – A picturesque inn and event venue steeped in Ashland’s hospitality and history.

🧘‍♀️ Health and Wellness Business of the Year

For businesses that help us feel our best—body, mind, and soul.

Top Nominees:

💼 Manufacturer of the Coolest Thing Made in Hanover

From practical to playful—this category celebrates innovative local makers.

Top Nominees:

💛 Nonprofit of the Year

Honoring mission-driven organizations with heart and purpose.

Top Nominees:

🛙 Retail Business of the Year

For the shops we return to again and again—because they’re just that good.

Top Nominees:

🍽 Restaurant of the Year

Celebrating the kitchens and crews behind Hanover’s most memorable meals.

Top Nominees:

🪠 Service Business of the Year

From the everyday essentials to the experts we rely on.

Top Nominees:

❤️ It’s Your Turn

Nominations are open through May 4, 2025, and every vote counts. The more nominations a business receives, the better their shot at making it to the final voting round. So nominate generously—your local favorites are counting on you!

🗓 Public Voting Begins: May 5, 2025
 🏆 Winners Announced: June 11, 2025
 📍 Nominate Now: https://go.richmond.com/heartofhanover

Need help with nominations or prefer to vote in person? Swing by the Hanover Economic Development office Monday–Friday, 8:30 AM–5:00 PM.

Let’s show our favorite businesses the love they deserve—for all they do, every day, for Hanover County.

Meet the Pitch Contestants Making Waves

Entrepreneurs, prepare to enter the tank! The Center Street Pitch Competition on April 10 at the Ashland Theatre is making a splash with a lineup of fearless business owners ready to dive headfirst into the world of opportunity. These innovators, spread across three categories, are sharpening their pitches and hoping to hook the judges with their brilliant ideas. Let’s meet the contestants who are swimming upstream to claim victory and $35K in cash and prizes!

📍 Center of the Universe Finalists

Ash & Olive is where quality meets community. Located in historic downtown Ashland, their flame-to-table artisanal dishes, curated wine and cocktail program, and welcoming space make locals and visitors feel at home in the Center of the Universe. Ash & Olive is hoping to reel in the judges with a pitch that’s as smooth as their gelato.

Free Jambalaya Studios is mixing art and technology to create an immersive entertainment experience that’s as flavorful as its namesake dish. Their innovative approach to recording music, podcasts, and even theatrical productions turn heads, and their team is banking on their unique blend of culture and creativity to net them the win.

Monique’s Crepes is flipping expectations on what it means to serve authentic, mouthwatering crepes. “My perseverance and dedication to my craft is leading me to my 13 year anniversary of Monique's Crepes in June,” said owner Monique Sage Pecora. “In order to survive as a small business owner, I have had to make many choices with regard to prioritizing business needs. Sometimes I've needed to put some repairs or improvements off for longer than I would've liked in order to keep rolling so to speak!” With a passion for crafting sweet and savory delights, Monique’s Crepes is looking to expand its operations and prove that there’s always room for more deliciousness in the market. Will the judges bite?

🦈 Hanover and Beyond Finalists

Revival Spa is bringing relaxation and rejuvenation to the forefront with its holistic approach to wellness. From therapeutic massages to revitalizing facials, this business is dedicated to helping clients feel their best. “I started six months ago with minimal funding, and without much up-front capital, it's a slow moving, patience-testing process of reinvesting and slowly building,” said owner Lindsey Haberman. “Over time, I am thoroughly committed to developing a unique wellness space for the area. Here's a big thank you to all of the clients making this possible!” With a well-crafted business model and an eye for expansion, Revival Spa is ready to turn the competition into its personal oasis.

Haven House Florals is blossoming into a powerhouse in the floral industry, crafting stunning arrangements that capture the beauty of nature. “I hope to achieve the ability to take our shop on the road and spread kindness, which is our motto at Haven House,” explained owner Dana Kelly. “Our pitch is based on our goal to outfit a truck and trailer to become our mobile flower and plant shop. That would give us the ability to meet and interact with more people in the community and bring our beautiful blooms and plants to them!” With an emphasis on locally sourced flowers and artistic design, this business is hoping its pitch will be as vibrant and memorable as its bouquets.

T.Lo Noticias e Informacion is dedicated to keeping the community informed with timely and accurate news. This Spanish-language media outlet is filling an essential gap in the market, ensuring that important stories reach the right audience. With a strong mission and a growing audience, they’re looking to make headlines in this competition.

🌱 Agriculture & Forestry Finalists

Davis Natives is rooted in the mission of preserving and cultivating native plants. Their work supports biodiversity and sustainability, making them a key player in environmental conservation. “We intend to inspire our neighbors to understand the importance of planting native species and see themselves as ecological changemakers,” said owners Lauren and Brad Davis. “We would like for people to walk away knowing that Davis Natives is their trusted partner in making the shift to native plantings.” With a strong foundation and a growing demand for their offerings, they’re ready to branch out into new opportunities.

Breemar Flower Farm is growing something truly special, bringing fresh-cut flowers to market with a passion for sustainable farming. “I believe in the power of local businesses to bring beauty, sustainability, and connection into our community,” said owner Nicole Dillon. “As a flower farmer and founder of Breemar Flower Farm, I see first-hand how flowers can brighten people’s lives—not just as a luxury, but as a meaningful part of how we mark life’s moments. Flowers are a part of life's biggest moments and it is such an honor to be a part of creating lasting memories in our community.” They’re hoping their pitch will be as bright and bountiful as their blooms.

Rhythm Ranch Homestead is harmonizing agriculture with sustainability, creating a farm that blends tradition with innovation. Their commitment to ethical farming and community engagement sets them apart, and they’re hoping to hit the right note with the judges.

POWER UP Productions is planting seeds of success in story-driven video content that connects audiences to culture, community, and causes. “We applied to the Center Street Pitch Competition because it aligns perfectly with our mission for ‘Field and Fork: Farmer’s Market Journeys,’” said POWER UP Production’s Amy Garelick. “We’re celebrating and elevating the rich agricultural traditions and local food systems of Virginia. We saw this as an opportunity to bring our vision to a larger audience and connect with others who believe in the power of storytelling, sustainability, and community-rooted food experiences.” With a strong vision for the future, they’re determined to turn their pitch into a towering success.

These contestants are ready to put their best fin forward and make a splash in the Center Street Pitch Competition. With their eyes on the prize and their pitches finely tuned, who will swim to the top and secure the investment of a lifetime? Swim over to the Ashland Theatre on April 10 at 6 PM to catch the Center Street Pitch Competition - it’s about to get JAWS-dropping!

Ashland Train Day's Inspiring Crew

Every great adventure needs a solid crew, and Ashland Train Day is no exception. The 21st railroad extravaganza is fueled by the incredible support of our generous sponsors! 💛 These businesses, organizations, and community leaders keep the tracks clear, the whistles blowing, and the smiles wide—from Touch-a-Truck thrills to the sweetest kettle corn crunch. On Saturday, April 26 from 11 AM to 4 PM, you'll find them all along the tracks of historic downtown Ashland, bringing family-friendly fun, delicious food, and unforgettable experiences to the Center of the Universe.

Hop aboard as we celebrate the sponsors who make Ashland Train Day a first-class ride! 🚆✨ Whether you're chugging through the Kid’s Zone, grooving at the Pavilion, or scoping out model trains, be sure to stop by their booths, give them a wave, and say thank you for supporting one of Ashland’s most beloved traditions.

🚉 Signature Sponsors

Virtual Railfan
 They’ve brought Ashland's tracks to train lovers around the world—now they’re pulling into the station for Ashland Train Day! Catch them in person at the Ashland Branch Library with a special train display. 🌎📸🚂

Amtrak
 Next stop: Ashland Train Day! 🚆✨ Amtrak is helping visitors arrive in style and setting up trackside fun on Robinson Street—including a chance to explore their East Coast routes and connect with Center of the Universe Brewing Co. 🍻🌊

CSX
 With nearly two centuries of railway heritage, CSX is more than just a train line—it’s part of Ashland's story. 🚂 Stop by their booth on Robinson Street to meet the folks who keep the rails rolling daily through the Center of the Universe. 💼📜

👨‍👩‍👧‍👦 Family Fun & Experiences

Macaroni Kid
 All aboard for family fun! 💌 Macaroni Kid brings the heartbeat of the community straight to your inbox. Visit their booth on Robinson Street to discover all the kid-friendly happenings in your own backyard. 🏡🎈

New Community Church
 The Kid’s Zone is bursting with bounce houses, obstacle courses, games, and joy—thanks to New Community Church! Find the fun on the lawn near Ashland Town Hall. 🎨🧁🎉

Tiny Tim’s Trains and Toys
 Model magic meets Train Day thrills! Stop by Tiny Tim’s on England Street and hop on the Scavenger Hunt for snapshots, surprises, and classic toy charm. 🧸📷🚆

RCI Builders
 Touch a Truck fans, this one's for you! 🛻🔧 RCI Builders is helping kids (and kids-at-heart) climb aboard big rigs, vintage rides, and emergency vehicles near the Secretariat Racing into History monument. 🏁👷

PlayRVA Fire Truck Rentals
 Sound the sirens—PlayRVA is bringing the Firetruck Experience to Thompson Street! 🚒💨 Hop aboard for interactive fun, cool tech, and a unique ride through town.

Center Street Sound Co.
 They’re keeping the tunes chugging along all day! 🎧🎶 Join the Party in the Pavilion near Ashland Town Hall for music, announcements, and good vibes courtesy of Center Street Sound Company. 🪩📢

Free Jambalaya
 Live music is rolling into Ashland courtesy of Free Jambalaya! 🎤🎶 Catch the beat outside the Hanover Arts & Activities Center, where the Ashland Song Contest meets DJ jams and live performances starting at noon.

Ashland Dance Academy
 All aboard the Choo Choo Boogie! 💃👟 Keep your eyes peeled for pop-up performances from Ashland Dance Academy at the Town Hall Pavilion, Henry Clay Inn, Library, and Arts Center.

Hanover Concert Band
 Kick off Ashland Train Day with some brassy flair! 🎺🎼 Join the Hanover Concert Band at 11 AM on the Hanover Arts and Activities Center lawn for an opening performance that’s music to your ears.

🍽️ Food & Beverage Sponsors

Wawa
 Fueling the day the Wawa way! 🚉☕ Wawa keeps Train Day on track by nourishing our volunteers and first responders. Don’t miss their booth on Robinson Street—rumor has it Wally Goose is flapping by! 🦢🥤

Jersey Mike’s Subs
 Fresh-sliced subs + community support = a perfect pairing. 🥪❤️ Jersey Mike’s is feeding the folks behind the scenes and welcoming everyone to their Ashland location at 708 England Street.

Homemades by Suzanne
 Lunchtime just got legendary. 🧺🌿 With over 40 years of catering excellence, Homemades by Suzanne is serving up Train Day eats with sandwiches, salads, and charm.

Monique’s Crêpes
 Catch Monique in action on S Center Street! 🥞✨ Her hand-crafted crêpes are a treat to watch—and even better to eat.

Strawberry Street Events
 Located in the Ashland Downtown Municipal Parking Lot, Strawberry Street Events is your station stop for burgers, chicken tenders, pulled pork, and more! 🍔🍗🚦

sweetFrog 
Hop on over to sweetFrog during Ashland Train Day for a swirl of celebration! 🐸🍦 Located at 210 England Street, they’re serving up customizable frozen yogurt creations with toppings galore. A treat this cool is worth a stop on your Train Day route! 🚆✨

Auntie Alice’s Kettle Corn
 It’s a snack-tacular Train Day thanks to Auntie Alice’s! 🍿🎪 Visit the Downtown Municipal Parking Lot for flavored popcorn, cotton candy, pretzels, and more.

Hungry Hungry Arrow
 Ride down S Railroad Avenue for handmade frybread, Indian tacos, and desserts from Hungry Hungry Arrow Catering. 🔥🌮🍰 It’s flavor you won’t forget!

💼 Local Business & Community Sponsors

Root Modern Dentistry
 Stop by Root Modern Dentistry’s booth on Thompson Street and get smiling! 😁🦷 They believe wellness starts with a healthy grin.

Pella Windows & Doors of VA
 Looking to elevate your space? 🪟 Swing by Pella’s booth on Robinson Street and let the daylight in! ✨🔨

CareNow Urgent Care
 Located outside the Dominion Energy Innovation Center, CareNow is your go-to for Train Day wellness support and thoughtful giveaways. 🩹🏥💙

Hanover Manor
 Say hello to Hanover Manor on the Town Hall Lawn. 🌳🏡 This close-knit senior community celebrates Ashland’s charm—one neighbor at a time.

Ashland Friends of the Library
 Inside and outside the Ashland Branch Library, they’re bringing the stories to life! 📚🚂 Enjoy wooden trains, a book sale, and live tales from Matthew Dodd near the Center of the Universe globe.

Your Path Counseling Center
 Find crafts and care with Your Path Counseling Center in the Kid’s Zone. 🎨💬 Supporting minds, hearts, and families on their journey.

Hanover Academy
 Education tailored for every child. 🎓📘 Visit Hanover Academy in the Ashland Town Hall parking lot and learn about their nurturing, student-focused approach.

Healing Circle Counseling
 At their Robinson Street booth, Healing Circle Counseling offers heart-centered care with award-winning insight. 💛🌀

The SPAN Center
 Bringing connection, care, and services to older adults and caregivers, The Span Center is located at the Hanover Arts and Activities Center. 🌈🕊️

Ashland Posh Potties
 Located outside the historic Henry Clay Inn, these are not your average port-a-potties! 🚽✨ Ashland Posh Potties keeps your Train Day experience classy and comfortable.

Wells Fargo Advisors 
Planning your financial future takes the right team—and Wells Fargo Advisors is here to help you stay on track. 🚉💼 Visit their booth outside 110 Thompson Street during Ashland Train Day to learn more about smart investing, retirement goals, and building your path forward. 📊🛤️

Ashland Train Day wouldn’t leave the station without the energy, generosity, and all-out steam of these amazing sponsors. From local heroes fueling our volunteers to neighbors bringing the bounce (literally!), each one helps create the magic that makes this community celebration so special. 🚦❤️

So mark your calendars, shine your conductor hat, and join us on Saturday, April 26, from 11 AM to 4 PM in historic downtown Ashland. Stop by, show your appreciation, and maybe even discover a new favorite local business. Because in Ashland, every track leads back to community. 🚂🌟