Welcome XtraSuite Salon Studios!

XtraSuite Salon Studios is the sanctuary our Center of the Universe has been searching for. Inside their studios, you’ll find every variety of health, beauty, and production services you can dream of. Discover how XtraSuite elevates your self-care game with extra sweet offerings that leave you feeling fabulous!

Imagine sinking into a Heated Zero-G Massage Chair, where your stresses melt away like butter on a hot biscuit. For just $15, you can indulge in a 30-minute massage that’s kinder to your wallet than a trip to the grocery store! And for XtraSuite members, you can enjoy four monthly massages for just $35 - because regular pampering should be a piece of cake!

But that’s just the tip of the iceberg! XtraSuite Salon Studios isn’t just about relaxation; it’s a full-on wellness wonderland! Whether you’re looking for a fresh haircut, stunning highlights, or rejuvenating skin care, they’ve got you covered. And for those who love to capture the moment, take advantage of their studio photography and videography services to create memories that last a lifetime!

Now, let’s talk about the fun part: PMS Parties. No, not what you might think! PMS stands for Paint, Massage, and Sip! Starting February 13, join the talented Katie Grottenthaler for a unique evening of creativity and relaxation. Enjoy painting while getting a neck-to-feet massage - what’s not to love? It’s the perfect way to unwind, unleash your inner artist, and sip on something delightful, all in one fabulous night! Sign up here!

So, Ashland, are you ready to embrace the extra sweet life? XtraSuite Salon Studios invites you to become a member of their pampering paradise and join the fun at their PMS Parties. Let’s make self-care a priority and celebrate beauty in all its forms. Swing by, say hello, and see how they can help you look and feel your best!

Welcome to XtraSuite Salon Studios - where your beauty journey begins and pampering is an everyday affair! 💖

The Golden Taste of Ashland

Dish by Ash and Olive

This February, downtown Ashland is spinning its own golden tale with the launch of the Golden Taste of Ashland, a delicious milk chocolate bar with a twist straight out of a storybook. Hidden inside five of these delectable treats are coveted Golden Tickets, offering lucky winners extraordinary prizes from some of Ashland’s most beloved businesses.

Like a scene from Charlie and the Chocolate Factory, the Golden Taste of Ashland is more than a chocolate bar—it’s a passport to a world of delicious destinations and brilliant businesses in the heart of historic downtown Ashland, affectionately known as the Center of the Universe.

“If you want to view paradise, simply look around Ashland,” says Downtown Ashland Association’s Director of Operations Lou Keeton. “The Golden Taste of Ashland captures the whimsy and wonder of our town while giving folks a literal taste of the exceptional businesses that make Ashland shine.”

Every bar purchased supports the Downtown Ashland Association’s non-profit mission to amp up Ashland from the Center of the Universe and out of this world! Bars will be available while supplies last at participating local businesses:

A custom-crafted cocktail experience at Cask & Stave

📸 Rick Kidd Photography

• The Caboose Market & Cafe

• Caravati’s Architectural Salvage

• Changing Reins

• Fin & Feather Pet Center

• refunkit

• 110 Thompson Street

• Thrill of the Hunt

• Classic Coffee, Tea, and Books

Golden Ticket Prizes

Each Golden Ticket unlocks a treasure trove of prizes, from artisan meals to family-friendly fun. Among the prizes are:

• Free farm-to-table dining at Caboose Market & Cafe

• A custom-crafted cocktail experience at Cask & Stave

• A $50 shopping spree at Tiny Tim’s Trains & Toys

• Gourmet dishes from IL Forno Bar & Grill

• Hearty homemade meals from Homemades by Suzanne

• Concert tickets and beverages at Andy’s Restaurant & Lounge and Huddle Up Sports Bar

Wonka on the Big Screen

To sweeten the deal, Downtown Ashland invites everyone to a special screening of Wonka at the Ashland Theatre on Wednesday, February 12, at 6:30 PM. Golden Ticket holders can exchange their prize-winning bars for a free bag of popcorn to enjoy during the show. Buy tickets.

Sweet Thanks to Sponsors

The Golden Taste of Ashland wouldn’t be possible without the support of our generous sponsors: Minuteman Press of Ashland, Ashland Dance Academy, and the Downtown Ashland Association. Proceeds from the event will help Downtown Ashland Association continue its mission to create a vibrant and thriving community.

Get Your Golden Taste of Ashland Bar

Don’t miss your chance to experience Ashland’s golden magic. Treat yourself, support local businesses, and maybe—just maybe—find your very own Golden Ticket. Learn more at www.ashlandvirginia.com/taste

January Raffles

Jumpstart 2025 as a winner! Downtown Ashland Association is thrilled to introduce monthly raffles, where every $5 ticket is a chance to win incredible prizes while supporting our non-profit mission to amplify Ashland’s charm and vibrancy. This January, you can snag a $100 Thrill of the Hunt shopping spree, a luxurious Revival Spa massage or facial, or four tickets to You're a Good Man, Charlie Brown. Winners will be drawn on the final Friday of each month, so don’t miss out—check back each month for new prizes and even more ways to win big in the Center of the Universe!

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Raffle - $100 Thrill of the Hunt Shopping Spree

$5.00

🎉 Win $100 for a Shopping Spree at Thrill of the Hunt! 🛍️

Step into the Center of the Universe and discover Thrill of the Hunt, Ashland’s destination for stylish furniture, unique gifts, and home décor treasures. From handcrafted pieces and vintage finds to the full line of Annie Sloan Chalk Paint® and DIY supplies, there’s something to spark your creativity and elevate your home.

Enter now for your chance to win $100 and start your shopping spree in this one-of-a-kind haven for design and inspiration. Let us help you uncover your hidden style and transform your space into a home you love! Raffle proceeds benefit Downtown Ashland Association’s non-profit mission.

The winner will receive an email from Downtown Ashland Association on Friday, January 31.

Purchase

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Raffle - 4 You're a Good Man Charlie Brown Tickets

$5.00

🎭 Win 4 tickets to You’re a Good Man Charlie Brown! 🥳

“Happiness is… winning tickets to You're a Good Man, Charlie Brown! For only $5, you could enjoy a night filled with music, laughs, and heart at the Cultural Arts Center at Glen Allen’s glamorous theatre. The show runs between February 6-9. Make sure you run to get your raffle tickets before the curtain closes!

Raffle proceeds benefit Downtown Ashland Association’s non-profit mission.

The winner will receive an email from Downtown Ashland Association on Friday, January 31.

Purchase

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Raffle - Revival Spa Massage

$5.00

Win a 1-hour massage or facial from Revival Spa! Worth $110, you have your choice of Swedish massage, deep tissue, trigger point therapy, sports massage, and more.

Each facial includes a thorough consultation and examination of your skin so we can choose treatments that are just right for you, whether you are seeking a simple, rejuvenating treatment or results oriented care. Raffle proceeds benefit Downtown Ashland Association’s non-profit mission.

The winner will receive an email from Downtown Ashland Association on Friday, January 31.

Purchase

"Songs From the Center of the Universe" Now Streaming on Major Platforms

Ashland Song Contest winner Ginny Ray headlines the debut album Songs From the Center of the Universe

The 2024 Ashland Song Competition album, Songs From the Center of the Universe, is now available for streaming on all major platforms, including Apple Music and Spotify. This compilation features heartfelt and inspiring tracks celebrating the rich history and vibrant community spirit of Ashland, Virginia—affectionately known as the Center of the Universe.

The album includes winning and standout entries from Ashland Song Competition winners, showcasing the incredible talent of musicians and songwriters inspired by the town’s heritage and charm. Local artists found inspiration in Ashland’s storied past, from its beginnings as a railroad town to its evolution into a vibrant hub of creativity. These songs pay homage to the sense of belonging, history, and resilience that define Ashland.

Downtown Ashland Association Director of Operations Louise Keeton expressed her pride, saying, “Local talent blew us away during the 2024 Ashland Song Contest. It is so heartwarming to see how inspired artists are by our historic hallmark town. It is even more special now that their songs can reach the whole world through these streaming platforms—perhaps the whole universe!”

Tracks such as Ginny Ray’s "Ashland Song," with its touching lyrics about a place “where the people are nice, friendly, and dear,” and Bruce Capofferri’s ode to the welcoming streets of Ashland remind listeners of the warmth and uniqueness of this small town. Gray Gurkin’s "In the Center of the Universe" captures the simplicity and charm of Ashland’s identity, while Aiden Hamilton’s "The Phoenix’s Rebirth" reflects its enduring spirit. Listeners are invited to start streaming from their favorite platforms today.

Celebrate at the Album Release Party

In addition to streaming Songs From the Center of the Universe, join us for the official album release party on Friday, January 24, 2025, from 5–6 PM in the private event room at Center of the Universe Brewing Company. Hear K101.2 POP Home of The Barry Farmer Morning Show with Sharon Lizzy play the album over COTU’s rocking speaker system while you sip out of this world brews and enjoy dinner from Ashland food truck favorite Bikini Panini. Don’t miss this opportunity to connect with fellow music lovers and support local talent!

2025 Ashland Song Contest: Submissions Open in May

The next chapter of this musical journey begins Friday, May 23, 2025, when submissions for the 2025 Ashland Song Contest open at the first Ashland Fourth Fridays event. The contest invites musicians of all backgrounds to compose original songs inspired by Ashland’s history and culture.

Contestants will vie for the opportunity to record their track at Free Jambalaya Studios, a top-tier recording studio in downtown Ashland and have their song featured on major streaming platforms. The winner will be announced at the final Ashland Fourth Fridays on Friday, August 22, 2025, and will also perform at the town’s annual Light Up the Tracks celebration in November.

Stream the Sound of Ashland Today

Celebrate the creativity of Ashland by streaming Songs From the Center of the Universe today. Let these melodies transport you to the heart of Ashland, where community, history, and artistry harmonize beautifully.

Start streaming at https://lnkfi.re/ashland 

Lou Keeton Wins Top 40 Under 40

Richmond’s Style Weekly recently unveiled its highly anticipated Top 40 Under 40 list, a celebration of the dynamic leaders, change makers, and community builders shaping the future of our region. Among the honorees is Downtown Ashland Association’s own 35-year-old Director of Operations: Lou Keeton. From their transformative work in Downtown Ashland to their innovative contributions to the arts and media, Lou not only earns their place on this prestigious list but works tirelessly to redefine what it means to be a community leader.

Hired in 2023 as Marketing Director for the Downtown Ashland Association (DAA), Lou was promoted to Director of Operations after only a year. Since stepping into this leadership role six months ago, they have achieved advancements in revenue, tourism, and community spirt.

Lou Keeton hosting the Light Up the Tracks Celebration, 2024

Since May, Lou developed programs to increase DAA’s revenue by over $10,000. Simultaneously, they attracted an estimated 23,000 visitors to downtown Ashland through signature events like Light Up the Tracks, Ashland Halloween, and Ashland Fourth Fridays. They didn’t spend a dime on advertising and still achieved over 1.6 million organic media impressions across TV, radio, print, and social media. A passionate advocate for the arts and artists, Lou co-produced The Ashland Song Contest with Free Jambalya studios in Ashland, which resulted in 14 original songs about the Center of the Universe streaming on platforms like Spotify and Apple Music.

Before their promotion, Lou’s impact as Marketing Director was equally impressive. They brought 282,000 visitors to AshlandVirginia.com and secured 4 million social media impressions, earning revenue from platforms like Meta. Their knack for fostering media partnerships with outlets such as the Barry Farmer Morning Show and Ready to Go Richmond further solidified Ashland’s presence on the map.

Lou’s success at DAA builds on a robust foundation of expertise honed during their tenure as a Digital Producer at Virginia’s Home for Public Media (VPM). There, they developed award-winning strategies that transformed how radio, podcast, and television content was shared across social media. Lou’s approach grew VPM’s Instagram audience by over 13,000 followers and earned the organization accolades such as the Regional Edward R. Murrow Awards for Excellence in Innovation and Excellence in Social Media for three consecutive years.

Lou Keeton in the 2005 Ashland Variety Show

Lou’s deep connection to Ashland began in seventh grade when their family relocated to the Center of th Universe. Since then, their passion for the town has only grown. From volunteering with the Ashland Variety Show to founding the Whistle Stop Theatre Company, their contributions to the community have been profound. Under Lou’s leadership, Whistle Stop has earned accolades like “Best of Richmond” and “Women in the Arts” from Style Weekly readers. Their original works, including Cinderella: The Fairy Godmother’s Tale, have even graced the stage of the New York Children’s Theatre Festival. Most recently, Lou wrote and produced a four-part podcast adaptation of It’s a Wonderful Life, which premiered with a live reading at the Ashland Theatre.

Beyond their community work, Lou identifies as an “Affirmation Artist,” using the power of positivity to inspire others. This mission drove them to develop the Affirm(Ed) app, which delivers affirmations tailored to users’ healing journeys. Through their company, LouAffirms, Lou also creates content celebrating Virginia’s most affirming destinations and experiences. Lou Keeton’s remarkable achievements are not just a testament to their talent but also to their unwavering commitment to community, innovation, and empowerment. Whether they’re amplifying Ashland’s unique charm, transforming how media connects with audiences, or inspiring others to live their best lives, Lou exemplifies what it means to lead with purpose and passion.

To keep the momentum going, consider supporting the Downtown Ashland Association, whose mission to enhance and promote Ashland depends on community support. And don’t forget to pick up a physical copy of Style Weekly’s Top 40 Under 40 list on newsstands in Richmond to see Lou and their fellow honorees celebrated in print. Together, we can ensure that Ashland continues to thrive under the visionary leadership of trailblazers like Lou Keeton in the Center of the Universe.