Neighbors laugh under Your Path Counseling Center’s booth at Ashland Fourth Fridays
Are you tired of last-minute marketing panic before event weekends?
Executive Coach Dorian Cunion of Your Path Coaching and Consulting
Every month, the streets of Ashland come alive for our vibrant 4th Friday celebrations. Foot traffic peaks, energy is high, and the community gathers in the Center of the Universe. But as a local business owner or vendor, are you successfully turning that sidewalk crowd into actual storefront revenue, or are you just clearing off your sidewalk and hoping for the best?
To truly win the weekend, hope isn’t a strategy. You need a proactive roadmap, clear tactical hooks, and a repeatable system.
In this actionable marketing workshop, Executive Coach Dorian Cunion will teach you how to use the business model canvas and unlock the power of Artificial Intelligence (AI) to create a revenue-driving marketing plan.
What You Will Learn & Create:
The One-Page 4th Fridays Blueprint: Strip away the complexity of traditional planning. You will map out your specific event goals, target audiences, operational infrastructure, and revenue targets onto a single-page strategy canvas.
The AI Marketing Engine: Stop staring at a blank page. Learn the exact, copy-and-paste AI prompting frameworks to feed your business details into tools like ChatGPT or Gemini, instantly generating localized social media campaigns, hooks, and email copy.
Physical Activations That Draw a Crowd: Discover experiential marketing strategies—such as sidewalk "teaser" displays, micro-events, and localized interactive contests—that organically pull casual pedestrians off the sidewalk and into your checkout line.
The Digital Bridge: Learn how to use simple tech setups like curated QR codes and targeted social media structures to convert immediate event-day foot traffic into long-term online buyers.
A 4-Week Social Media Calendar Blueprint: Leave with a concrete framework detailing exactly what, when, and how to post starting 30 days before the festival to build maximum local anticipation.
Who Is This Workshop For?
Main Street retail storefronts and boutique owners are looking to maximize event hours.
Artisans, makers, and pop-up vendors want to stand out in a crowded market.
Local food, beverage, and service providers are looking to build strategic cross-promotions with neighboring businesses.
The Result:
You’ll walk out of this session not just with "ideas," but with a customized, AI-powered 4-week marketing roadmap built specifically for your brand. Turn your next Ashland 4th Friday into your most profitable weekend yet.