We stopped at Ferber’s Tire and Auto Service for a chat with Marketing Manager Chris Best, to learn more about their success building a business in Ashland, Virginia.

1. Why did the business locate in Ashland?

Our initial location is over in the Hanover Air Park. In 2017, we were ready to expand. We wanted a location that was coming up and progressing and keep it close to our flagship shop.

So, we thought, “how can we put our imprint on this city?”, and we came to 106 Junction Drive in Ashland. It’s a great shop, and it’s coming up in a great location.

Ferber’s Tire & Auto Service Marketing Manager Chris Best

2. What is your most effective marketing strategy?

Our business model is really about being involved with the local community, and we do a little bit of social media marketing.

We are proud to sponsor all four of the Hanover County High Schools, Downtown Ashland Association, little league teams, Ashland Strawberry Faire, and more. We want to be active in the community. We are really just doing the right thing. It makes sense.

3. How do most customers find the business?

We find most of our customer base in the Town of Ashland through word of mouth and referrals. Doing the best work gets our name out to the public.

Rob Ferber (left) and members of the Ferber’s Tire & Auto Service family.

4. What would you like to say to a potential customer?

In our industry, it is about transparency and trust. We do everything we can in this location to reinforce that trust. We are very open here. We are a family, and we want our customers to be a part of our family.

When people come in, we know their names. We give people rides to work if they ever need it. We are a part of the community. It is about listening and talking to people and being as friendly as possible. That is natural for us because of the hiring process Rob Ferber has for Ferber’s Tire and Auto. The family-first culture we have is very important.

5. Anything you would like to add?

Our culture is strong. We are family first, and everyone here enjoys being here.

Transparency is our priority. We will always be fully transparent and honest with you. We let you know everything that is going on with your vehicle, so there are no surprises.

Find Ferber’s Tire & Auto at 106 Junction Drive in Ashland, plus facebook, twitter, and yelp.