Downtown Ashland Association’s Executive Director, “Coach” Antonio Miller, recently joined Douglas Jackson of the Virginia Department of Housing and Community Development on Partners for Better Communities, episode 67: A Conversation with Antonio Miller.

Recorded in the heart of the Center of the Universe while 37 Main Street directors from across the Commonwealth gathered in Ashland, this inspiring episode offers a firsthand look at Ashland’s community spirit and the powerful impact of the Virginia Main Street program—celebrating its 40th anniversary this year.

Coach Miller, who joined the Downtown Ashland Association in 2024, reflects on the town's charm, diversity, and momentum:

“Ashland is three-dimensional… It’s the biggest little town you’re gonna come across. Anybody that visits is probably gonna run into somebody like themselves. You can find a bit of yourself in Ashland no matter who you are.”

The episode highlights how Ashland’s kindness, connectivity, and community leadership—especially its dedicated board and volunteers—create fertile ground for growth.

“That kindness allows me to shorten my learning curve, optimize my approach to how I want to steer the growth of our Main Street… It starts with that kindness.”

He shares his gratitude for the dream team around him, including the board that took a chance on someone new to the role, and partners like Louise Keeton, who, in his words, “Doesn’t believe in 99%. Most people would take that A and say, I got an A. But she wants to make sure she's putting her best forward all the time.” This team of community crusaders is working tirelessly on behalf of downtown Ashland thanks to leaders like “Coach” Antonio Miller.

For anyone interested in building better communities, especially through the lens of historic preservation and economic revitalization, this is a conversation not to miss.

🎧 Listen now: A Conversation with Antonio Miller – Partners for Better Communities, Ep. 67